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Medical Practice Marketing

Messenger healthcare marketing | is your practice ready for google’s page speed update?

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. While it has long been suspected that Google favors websites that load quickly, this is the

Messenger healthcare marketing | how to use seo to attract more patients to your practice

How to Use SEO to Attract More Patients to Your Practice

If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO. SEO is always changing – it’s estimated that Google makes between

Messenger healthcare marketing | how to reach an aging cataract population

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies

Messenger healthcare marketing | here's why you should outsource your content marketing

Here’s Why You Should Outsource Your Content Marketing

When it comes to marketing your ophthalmic practice, content marketing is king. Content marketing is the process of sharing content such as blog posts, informational videos, photos, infographics, and more to your audience for the purpose of generating leads and attracting new patients to your

Messenger healthcare marketing | smart investments in patient experience

Smart Investments in Patient Experience

If you’ve been in the ophthalmic world for long, there’s one buzz word that you hear all the time: patient experience. From ophthalmic conferences to internal practice management meetings, patient experience and patient satisfaction is the name of the game. While surgical outcomes are obviously important,