The cost of designing a new website will depend greatly on what you want the website to look like, and more importantly, what you need the website to do. Relatively static, informational websites typically cost between $3,000 – $5,000, while more complex, custom websites that need to handle lots of data and contain lots of content can cost upwards of $10,000 – $15,000.

If you're interested in a new website for your practice, you can request a quote.

The time it takes to design a website will depend on a number of things, including how much content you have, how custom your design is, and any special functionality you need the site to contain. Basic information website can be made in a matter of weeks; more complex, custom websites can take several months.

The most important thing to conider when assessing website security is if you have an SSL certificate or not. If you do, your website will be prefaced by https://, and your browser will say that the page is secure. If you do not have an SSL certificate, any information being sent and received by the website is unencrypted, a serious issue that could put you at risk of violating HIPAA compliance.

Anxious to see if your website stands up to the test? Get a free website report.

Video is a powerful tool to communicate your message and engage with patients. Not ony that, but video is what internet marketers refer to sticky content, or content that makes the user stay on the page for longer. Sticky content is good because it increases site time and increases the ikelihood that a user will click to other pages on your site.

This blog post is a great resource on the topic.

Patient reviews are an incredibly important aspect of your online marketing. More than one third of patients use social media and patient review sites for health-related activities. Often times, patient review sites can actually appear before your practice website in Google results, so if you have a few 1-star reviews, it increases the likelihood that you'll lose some patients to doctors with higher reviews.

Curious what patients are saying about you? Get a free website report.

Social media is an incredibly important tool for online marketing, patient engagement, and leveraging your network to become a thought leader in your space. Social media can be a powerful tool for physicians to build their practice brand and manage their online reputation.

Learn more about physicians and social media here.

 

Curious how your practice website stacks up?

If you're still wondering how you can make your ophthalmic practice website better, we're here to help. Get a free, individualized report with detailed insights, recommendations, and actionable steps to improve your practice website today.