Case Study

Lake Lazer Eye Center

Lake Lazer Eye Center is a multi-office, high-volume cataract and refractive practice in the Detroit, Michigan area. Their expertise is unmatched in the Detroit area, but they were having trouble managing their ad spend on Google Ads effectively. 

By optimizing Lake Lazer’s campaigns to eliminate wasted spend and optimize for conversions with smart targeting, we were able to increase Lake Lazer’s patient volume and dramatically reduce the cost to acquire a new patient.

Duties

Keyword Research
Google Ads Optimization
Conversion Rate Optimization
Writing new Google Ads

Project Date

December 2018

The Challenge

Lake Lazer Eye Center had been running PPC ads on Google for quite some time, but they weren’t seeing the results they had hoped for. While their strategy was still cash-flow positive, they had a suspicion that their results could be better.

In order to stay competitive with other providers, they needed to maintain their ad spend, but results needed to improve – and fast.

The Solution: Google Ads Optimizations

We helped Lake Lazer Eye Center optimize their ads to reduce wasted ad spend and other inefficiencies created by their account structure and ad copy. By taking a holistic look at their account, their ads, and keywords in conjunction with their website, we were able to form a more accurate picture of the typical journey a patient went through, which we were able to optimize at various steps along the way.

The optimizations we made were designed to be flexible. By cutting costs, the practice had the option to redirect ad spend elsewhere if desired – or, they could ramp up ad spend on Google for even greater results.

Results

By optimizing their PPC ad spend on Google, Lake Lazer Eye Center has seen a dramatic increase in clicks, calls, and patient leads coming from their website.

Here are some of the highlights:

  • 45% decrease in total cost
  • 10% increase in new patient leads
  • 49% decrease in cost to acquire a new patient
  • 11% increase in conversion rate

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