Category: Marketing

Marketing

Top 7 Marketing Tips for Your Ophthalmic Practice

Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…

Marketing Patient Experience

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…

Marketing Patient Experience

Why all ophthalmic practices should be more like Tesla

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…

Marketing Patient Experience

How to Use Psychological Priming to Gain More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…

Marketing Patient Experience Website Design

What Makes an Ophthalmic Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…

Marketing Website Design

How (and Why) to Keep Your Practice Website Updated

The age of your website might seem like nothing more than a random number. However, it has quite a bit…

Marketing Social Media

Strategies for Writing Better Titles & Headlines [Infographic]

If you’re blogging as an ophthalmologist (hint: you should be), here’s a question for you: how much time do you…

Marketing Patient Experience

Ophthalmology Digital Marketing Trends Forecast for 2018

If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will…

Marketing Promotional Videos Website Design

5 Tips to Optimize Landing Page Videos and Make Patients Convert

If you want your practice to stand apart from every other practice in your market, chances are you should be…

Marketing SEO Website Design

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load…

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