Top 7 Marketing Tips for Your Ophthalmic Practice
Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…
How to Use Psychological Priming to Gain More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…
What Makes an Ophthalmic Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…
How (and Why) to Keep Your Practice Website Updated
The age of your website might seem like nothing more than a random number. However, it has quite a bit…
Strategies for Writing Better Titles & Headlines [Infographic]
If you’re blogging as an ophthalmologist (hint: you should be), here’s a question for you: how much time do you…
Ophthalmology Digital Marketing Trends Forecast for 2018
If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will…
5 Tips to Optimize Landing Page Videos and Make Patients Convert
If you want your practice to stand apart from every other practice in your market, chances are you should be…
