Category: Marketing

Marketing

Top 7 Marketing Tips for Your Ophthalmic Practice

Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…

Marketing Patient Experience

Ethical Marketing and Advertising in Ophthalmology

Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…

Marketing Patient Experience

Why all ophthalmic practices should be more like Tesla

A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…

Marketing Patient Experience

How to Use Psychological Priming to Gain More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…

Marketing Patient Experience Website Design

What Makes an Ophthalmic Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…

Marketing Website Design

How (and Why) to Keep Your Practice Website Updated

The age of your website might seem like nothing more than a random number. However, it has quite a bit…

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