Top 7 Marketing Tips for Your Ophthalmic Practice
Most ophthalmologists and practice managers view marketing solely as advertising to attract new patients to your practice. A better definition…
Ethical Marketing and Advertising in Ophthalmology
Competition is on the rise in healthcare. Especially as reimbursements decrease for many ophthalmic procedures, more ophthalmologists are turning to…
Why all ophthalmic practices should be more like Tesla
A Look at a High-Touch, Relational Approach to Patient Experience In our last post, we looked at the value of…
How to Use Psychological Priming to Gain More Satisfied Patients
Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have…
What Makes an Ophthalmic Practice Website Effective?
You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might…
