Website Design

Unearthing the Mystery of Search Engine Optimization

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization.

Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the Internet, you’ve likely heard a thousand different opinions and even more “best practices” on how to use it, many of which likely conflict with one another.

In this post, we’re going to unearth some of the mysteries surrounding SEO by helping you discover what it is, what it’s not, what works best today, and how it relates to ophthalmic websites.

How to Use Psychological Priming to Gain More Satisfied Patients

How to Use Psychological Priming to Gain More Satisfied Patients

Your practice is built around your patients. If you want your practice to grow in stature and reputation, you have every reason to want not only more patients, but more satisfied patients as well.

Fortunately, there are many ways to obtain more patients. Many of these involve awareness, outreach campaigns, and traditional marketing and advertising. 

But how can you improve the effectiveness of your marketing? How can the messages you tell lead to more satisfied patients?

One technique you can use is the psychological principle of priming.

What Makes an Ophthalmic Practice Website Effective?

What Makes an Ophthalmic Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s hard to navigate...the problems can go on and on.

Everybody claims to know that a good website is an essential element in a marketing plan that attracts new patients and fosters growth, but if you want to realize that growth for your practice, you first need to know the elements that make a website good.

In this article, we’ll explore 10 key ways in which your website is important than you think.

How (and Why) to Keep Your Practice Website Updated

How (and Why) to Keep Your Practice Website Updated

The age of your website might seem like nothing more than a random number. 
However, it has quite a bit of relevance when it comes to your success in areas such as SEO.

If you‘re running a website for your ophthalmic practice, you will want to make sure that it's informative and appealing to potential patients and search engines alike. Whether you built your website 10 years ago or just finished a brand new site last month, what really counts is how old it looks.

Whatever the age of your site, there are certain actions you can take to make it more valuable over time. Let's look at why it's so crucial to have a website that looks young and up-to-date.

Is Your Practice Ready for Google’s Page Speed Update?

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. 

While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the search engine giant has made about speed and how it factors into its rankings.

The update is coming in July, so Google is giving webmasters plenty of time to optimize their sites accordingly. But it begs the question: what can be done to mitigate the risk? And is your ophthalmic practice website ready? Are you prepared? How could your organic traffic suffer if you don’t optimize your website appropriately? 

In this article, we’ll look at some practical steps you can take to make sure your practice website is well-optimized for SEO.

8 Essentials for a Great LASIK Website that Converts Leads to Patients

8 Essentials for a Great LASIK Website that Converts Leads to Patients

You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help those leads convert. 

When a prospective patient is “top-of-funnel” (that is, when they are Googling different practices to learn about their procedure and amass more research before they make a decision), you need to take tangible steps to convert them into real patients. 

This is especially true for those practices that focus primarily on elective procedures such as LASIK and PRK. In this article, we’ll explore the different tools your website needs to have in order to attract more LASIK patients to your ophthalmic practice.

Are your website’s images hurting you?

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting your website have a pleasant experience browsing your site and viewing your content.

The average patient will only stay on a webpage for a few seconds before deciding to move on to the next page of your website (or deciding to exit your site completely). This is why website optimization – and optimization of images, in particular – matters a great deal. Are your website's images getting the job done?