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Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. 

It's largely a response to allegations of Russian influence in the 2016 election, as well as implications that using the social network was worsening people's mental health and well-being. Chief Executive Mark Zuckerberg has taken it on as his New Year's Challenge, and he's already making swift changes to turn the social networking giant into a force for good.

But if your practice has a Facebook Page (here's why you should), what do these changes mean for your practice and the social content you're sharing?