SEO

Unearthing the Mystery of Search Engine Optimization

Unearthing the Mystery of Search Engine Optimization

If you have a website, you’ve undoubtedly heard those 3 magic letters a million times: SEO. Search Engine Optimization.

Understanding (and utilizing) the power of SEO is like the modern-day Holy Grail of the web. But so many people don’t understand it, and if you’ve spent any time on the Internet, you’ve likely heard a thousand different opinions and even more “best practices” on how to use it, many of which likely conflict with one another.

In this post, we’re going to unearth some of the mysteries surrounding SEO by helping you discover what it is, what it’s not, what works best today, and how it relates to ophthalmic websites.

A Visual History of Google's Algorithm Updates [Infographic]

A Visual History of Google's Algorithm Updates [Infographic]

In the late 1990s and early 200s, Google wasn't nearly as smart or sophisticated as it is today. Back then, having good SEO meant stuffing as many keywords into your website as possible, and getting as many inbound links as you could. The game was easy. 

However, for those early "SEO gurus" who gamed the system, the fun wouldn't last. Every time Google found a weakness in their ability to deliver relevant, high-quality search results, they addressed it. 

Is Your Practice Ready for Google’s Page Speed Update?

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. 

While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the search engine giant has made about speed and how it factors into its rankings.

The update is coming in July, so Google is giving webmasters plenty of time to optimize their sites accordingly. But it begs the question: what can be done to mitigate the risk? And is your ophthalmic practice website ready? Are you prepared? How could your organic traffic suffer if you don’t optimize your website appropriately? 

In this article, we’ll look at some practical steps you can take to make sure your practice website is well-optimized for SEO.

8 Essentials for a Great LASIK Website that Converts Leads to Patients

8 Essentials for a Great LASIK Website that Converts Leads to Patients

You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help those leads convert. 

When a prospective patient is “top-of-funnel” (that is, when they are Googling different practices to learn about their procedure and amass more research before they make a decision), you need to take tangible steps to convert them into real patients. 

This is especially true for those practices that focus primarily on elective procedures such as LASIK and PRK. In this article, we’ll explore the different tools your website needs to have in order to attract more LASIK patients to your ophthalmic practice.

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

How to Use SEO to Attract More Patients to Your Ophthalmic Practice

If you’re interested in attracting more patients to your ophthalmic practice, then you need to have the right marketing tools in your arsenal. This includes content marketing, social media, PR, and of course, SEO.

SEO is always changing - it’s estimated that Google makes between 500-600 changes to their algorithm each year. So how can you as an ophthalmologist use SEO to your advantage?

Put simply, if your practice wants to attract more patients, you need to know the basics of good SEO for medical practices. In this article, we’ll explore how to use smart SEO strategies in 2018 to grow your business and attract more patients to your ophthalmic practice.

Are your website’s images hurting you?

Are your website’s images hurting you?

We’ve all heard it said that an image is worth a thousand words. It’s an old phrase, but it’s never been more relevant than with today’s websites and search engine optimization techniques. As an ophthalmology practice, you need to make sure that prospective patients visiting your website have a pleasant experience browsing your site and viewing your content.

The average patient will only stay on a webpage for a few seconds before deciding to move on to the next page of your website (or deciding to exit your site completely). This is why website optimization – and optimization of images, in particular – matters a great deal. Are your website's images getting the job done?

8 Common Mistakes Medical Directors Make with their Practice Websites

8 Common Mistakes Medical Directors Make with their Practice Websites

Like it or not, your website is the first interaction that many of your patients will have with your ophthalmic practice. There’s no denying it – research suggests that 61% of patients go online to do their research before coming in for a visit.

However, it’s unlikely that you studied website design in medical school, and if you’re trying to do it yourself, chances are you’re struggling to keep your head above water. Even if you have someone on your team managing your ophthalmic practice website, they most likely have other projects on their plate as well, and so your website may fall to the back burner. 

If you're worried that your ophthalmic practice website might not be measuring up, check out these 8 signs your ophthalmic practice needs help with web design.