Promotional Videos

Using Video to Attract More Patients to Your Ophthalmic Practice

Using Video to Attract More Patients to Your Ophthalmic Practice

For many patients, even the most routine medical appointment can make them nervous. Going to the doctor can be a scary prospect, even for those in apparently perfect health. We believe that video is one of the most important – and effective – tools for ophthalmologists to use in connecting, educating, and engaging with their patients.

Not just any video will do, however. Overly complex videos with medical jargon and stats about success rates and what types of surgeries your practice performs will do nothing to draw in hesitant prospective patients. No, this is a problem of emotion; to solve it one must appeal to a patients’ emotions. There are three main ways the ophthalmologist can use the power of video to engage with their patients...

5 Tips to Optimize Landing Page Videos and Make Patients Convert

5 Tips to Optimize Landing Page Videos and Make Patients Convert

If you want your practice to stand apart from every other practice in your market, chances are you should be using video. 

The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.

What’s more, video drives a 157% increase in organic traffic from Search Engine Results Pages – it’s clear that video is a powerful tool when it comes to marketing your ophthalmic practice. But how can you make your videos as effective as possible? In this article, we’ll explore 5 tips to help you optimize your video production efforts.

The Anatomy of a Great Promotional Video For Your Ophthalmic Practice

The Anatomy of a Great Promotional Video For Your Ophthalmic Practice

When it comes to digital marketing, video is king. Multiple studies have shown the impact that brand videos can make on audiences of all kinds, from increasing engagement to improving recall of your business even days after watching the video.

The same is true for promotional videos focusing on ophthalmic practices. But even though video is powerful, throwing one together isn’t enough – you need to ensure that your message captivates your audience, driving them toward a visit. 

Why You Should Use Video to Market Your Ophthalmic Practice

Why You Should Use Video to Market Your Ophthalmic Practice

“A video is worth how much?”

As marketing professionals find more unique ways to get their users’ attention, one tactic that has becoming increasingly popular is video.

This isn’t exactly surprising, as video is no longer an “up-and-coming” marketing tactic. It’s here to stay, and if the stats are right, video will become an incredibly powerful (and integral) part of most marketing spends. 

How to get more (and happier) patients through the power of video

How to get more (and happier) patients through the power of video
“A picture is worth a thousand words.”

You’ve probably heard that phrase a thousand times. But if the statistics are correct, if a picture is worth a thousand words, a minute of video is worth approximately 1.8 million.

10 things your practice’s website must have

10 things your practice’s website must have

More and more physicians are beginning to understand the power of the Internet to connect and engage with current and potential patients, but too often, websites are still out of date or difficult to navigate, frustrating the user and forcing them to abandon their search.

Want to make the most out of every online visit? Here are 10 things your website must have.