What Makes an Ophthalmic Practice Website Effective?

What Makes an Ophthalmic Practice Website Effective?

You’d be hard-pressed to find an ophthalmologist in 2018 who doesn’t have a website. However, upon further inspection, you might suspect that many in the medical community don’t care about their website or online reputation: their website isn’t responsive, pages are out of date, it’s hard to navigate...the problems can go on and on.

Everybody claims to know that a good website is an essential element in a marketing plan that attracts new patients and fosters growth, but if you want to realize that growth for your practice, you first need to know the elements that make a website good.

In this article, we’ll explore 10 key ways in which your website is important than you think.

How (and Why) to Keep Your Practice Website Updated

How (and Why) to Keep Your Practice Website Updated

The age of your website might seem like nothing more than a random number. 
However, it has quite a bit of relevance when it comes to your success in areas such as SEO.

If you‘re running a website for your ophthalmic practice, you will want to make sure that it's informative and appealing to potential patients and search engines alike. Whether you built your website 10 years ago or just finished a brand new site last month, what really counts is how old it looks.

Whatever the age of your site, there are certain actions you can take to make it more valuable over time. Let's look at why it's so crucial to have a website that looks young and up-to-date.

Using Video to Attract More Patients to Your Ophthalmic Practice

Using Video to Attract More Patients to Your Ophthalmic Practice

For many patients, even the most routine medical appointment can make them nervous. Going to the doctor can be a scary prospect, even for those in apparently perfect health. We believe that video is one of the most important – and effective – tools for ophthalmologists to use in connecting, educating, and engaging with their patients.

Not just any video will do, however. Overly complex videos with medical jargon and stats about success rates and what types of surgeries your practice performs will do nothing to draw in hesitant prospective patients. No, this is a problem of emotion; to solve it one must appeal to a patients’ emotions. There are three main ways the ophthalmologist can use the power of video to engage with their patients...

Strategies for Writing Better Titles & Headlines [Infographic]

Strategies for Writing Better Titles & Headlines [Infographic]

If you're blogging as an ophthalmologist (hint: you should be), here's a question for you: how much time do you spend developing your title?

If you're like most, the answer is probably, "not much." Most likely, you spend a minute or two tweaking your headline just before pressing "publish," without experimenting or consulting with anyone else.

But one important way to get more people to read your blog posts is by writing effective titles and headlines. With the help of this infographic, we'll show you just how important a good title is to your ophthalmic content marketing. See below to learn which words drive people to click on your content, engage with it, and convert into leads and customers.

Ophthalmology Digital Marketing Trends Forecast for 2018

Ophthalmology Digital Marketing Trends Forecast for 2018

If you want to attract more patients to your ophthalmic practice, you have to know which methods of marketing will give you the best return on investment. This isn’t just about doing what’s cool or trendy in marketing right now - it’s about choosing the right mix of messages, tools, and strategies to help grow your practice and help more patients discover your services. To do this, you need to know what performs best now – and what will work well into the future. 

Keeping abreast of current trends and best practices can seem like a daunting task, but fortunately, we’re here to help. In this article, we’ll explore the four key areas that will be vital to solid ophthalmic practice marketing in 2018. 

5 Tips to Optimize Landing Page Videos and Make Patients Convert

5 Tips to Optimize Landing Page Videos and Make Patients Convert

If you want your practice to stand apart from every other practice in your market, chances are you should be using video. 

The stats surrounding video are powerful: marketers who use video grow revenue 49% faster than non-video users, and 51% of marketing professionals worldwide name video as the type of content with the best ROI.

What’s more, video drives a 157% increase in organic traffic from Search Engine Results Pages – it’s clear that video is a powerful tool when it comes to marketing your ophthalmic practice. But how can you make your videos as effective as possible? In this article, we’ll explore 5 tips to help you optimize your video production efforts.

Is Your Practice Ready for Google’s Page Speed Update?

Is Your Practice Ready for Google’s Page Speed Update?

Last week, Google announced a major change to their search engine ranking algorithm that will penalize those website that load most slowly by moving them down in search results. 

While it has long been suspected that Google favors websites that load quickly, this is the first public announcement that the search engine giant has made about speed and how it factors into its rankings.

The update is coming in July, so Google is giving webmasters plenty of time to optimize their sites accordingly. But it begs the question: what can be done to mitigate the risk? And is your ophthalmic practice website ready? Are you prepared? How could your organic traffic suffer if you don’t optimize your website appropriately? 

In this article, we’ll look at some practical steps you can take to make sure your practice website is well-optimized for SEO.