Social Media

The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]

The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]

As an ophthalmologist, you recognize the power of social media to grow your brand, spread your message, and attract new patients to your practice.

But social media marketing for ophthalmology can be hard. It’s not enough to just create content and post it whenever it “feels right” - some times are better than others.

So what’s the best time to post on social media?

8 Essentials for a Great LASIK Website that Converts Leads to Patients

8 Essentials for a Great LASIK Website that Converts Leads to Patients

You can have the most beautiful website in the world, but it it’s not converting visitors into patients, it’s a complete waste. If you want to increase the number of LASIK patients that are coming to your practice, you need the right tools to help those leads convert. 

When a prospective patient is “top-of-funnel” (that is, when they are Googling different practices to learn about their procedure and amass more research before they make a decision), you need to take tangible steps to convert them into real patients. 

This is especially true for those practices that focus primarily on elective procedures such as LASIK and PRK. In this article, we’ll explore the different tools your website needs to have in order to attract more LASIK patients to your ophthalmic practice.

Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Facebook's News Feed is Changing. What Does it Mean for Your Practice?

Earlier this week, Facebook announced a set of changes to its News Feed that would increasingly prioritize content shared by family and friends and show users less content from brands and news organizations. 

It's largely a response to allegations of Russian influence in the 2016 election, as well as implications that using the social network was worsening people's mental health and well-being. Chief Executive Mark Zuckerberg has taken it on as his New Year's Challenge, and he's already making swift changes to turn the social networking giant into a force for good.

But if your practice has a Facebook Page (here's why you should), what do these changes mean for your practice and the social content you're sharing?

How to Reach an Aging Cataract Population

How to Reach an Aging Cataract Population

For any marketing manager to be able to effectively promote their practice’s services, they must first start with the target demographic they are trying to sell to: where do they spend their time? What sorts of advertisements do they respond to? What techniques and strategies can be used to attract them to your practice?

For many marketing managers, the desired service is cataract surgery, and the target market is the older generations. Assessing patient demographics is an essential element of crafting a good marketing plan. But how can ophthalmologists reach an aging cataract population?

Marketing Psychology: 5 Revealing Principles of Human Behavior

Marketing Psychology: 5 Revealing Principles of Human Behavior

One big key to becoming a better marketer is to know why people behave the way they do. Why do we buy certain items? Why are we so strongly influenced by what others are purchasing and talking about? What’s really going on behind the scenes?

If you want to “sell” your services to your patients in a more effective way, it’s helpful to know how people’s minds operate, what makes us “tick.” Why can’t we resist the clearance rack? Why did we set foot in the grocery store with only a few items on our list, yet we come home with six bags full of food?

In this article, we’re going to explore some of the psychological factors that influence our purchasing decisions so you can understand how to make more people say “yes” to your ophthalmic practice and everything it has to offer.

Social Media for Ophthalmologists: 4 Strategies to Attract New Patients

Social Media for Ophthalmologists: 4 Strategies to Attract New Patients

The first thing ophthalmologists need to know about social media is that it’s not just social.  The fact is that the majority of users on Facebook, LinkedIn and Twitter go to those sites to find information about businesses and the products and services they offer. For example, 73% of the 1.13 billion active daily users of Facebook go there “for professional purposes,” and 63% of Twitter users say they use that platform to find news and events outside of the social arena.