Top Marketing Stories This Week - February 3, 2017

How to Personalize Marketing in 2017
One third of marketers believe personalization will be the most important trend in the future. That's 'cause 86% of consumers say it informs their purchases. But there's a problem....
Which Marketing Channels are Worth Focusing On in 2017?
It's no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took...
5 Surprising Ways to Optimize Your Facebook Ads
You probably know by now that advertising your business on Facebook is no longer an option, no matter which demographic you're marketing to. There have been rumblings in the media that...
Social Media in Health Care: The Benefits, Challenges, and...
In recent years, the use of social media in health care has skyrocketed. From Tweets to Facebook posts, health care authorities and practitioners are increasingly turning to social media to...
Why there's no perfect time to post on Facebook - Buffer Blog
There probably isn't a single best time to share to social media. There's a long tradition of studies that have attempted to uncover a 'best time' to post to Facebook, Twitter,...
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