Author: Crawford Ifland

Crawford Ifland is the CEO of Messenger Healthcare Marketing. Messenger is a digital marketing agency specializing in custom healthcare website design, healthcare SEO, promotional videos, and more. Messenger gives the nation's leading physicians and healthcare organizations the tools they need to grow their organizations.
Episode 21: Common Google Ads Mistakes, Part 4: The Post-Click Website Experience
Podcast

Episode 21: Common Google Ads Mistakes, Part 4: The Post-Click Website Experience

To make the most of every opportunity, you need to ensure that their post-click website experience is optimized for them to convert. This week, we’ll explore the most common mistakes people make with their post-click website experience.

Episode 20: Common Google Ads Mistakes, Part 3: Google Ads Conversion Tracking
Podcast

Episode 20: Common Google Ads Mistakes, Part 3: Google Ads Conversion Tracking

Conversion tracking may not sound like a big deal, but it can have a huge effect on the decisions you make with your digital advertising – incorrect tracking is one of the costliest mistakes you can make. So this week, we’ll take a look at how to avoid mistakes with Google Ads Conversion Tracking.

Episode 19: Common Google Ads Mistakes, Part 2: Google Ads Account Structure
Podcast

Episode 19: Common Google Ads Mistakes, Part 2: Google Ads Account Structure

One of the most common mistakes people make with Google Ads is not structuring their accounts properly. Today, we’ll examine how to optimize your Google Ads account structure and get better results with advanced bid strategies.

How to Use Live Chat to Get More Patients: The Definitive Guide
Patient Experience

How to Use Live Chat to Get More Patients: The Definitive Guide

Want to grow your healthcare practice? Learn how to use live chat to get more patients with our in-depth guide to live chat for physicians in private practice.

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads
Podcast

Episode 18: Common Google Ads Mistakes, Part 1: How to Use Keywords in Google Ads

Too many medical practices make mistakes in Google Ads that lead to wasted ad spend and ineffective campaigns. Today, we’ll explore how to use keywords in Google Ads appropriately to maximize your effectiveness.

Episode 17: A Conversation about Healthcare SEO with Matthew Woodward
Podcast

Episode 17: A Conversation about Healthcare SEO with Matthew Woodward

This week, we sit down to talk about Search Engine Optimization and how healthcare professionals can use SEO to their advantage with world-renowned SEO expert Matthew Woodward. Matthew’s twenty-plus years of experience with SEO has given him some great insights into the SEO industry. Enjoy our conversation!

Episode 16: How to Use Remarketing with Display Ads on Google
Podcast

Episode 16: How to Use Remarketing with Display Ads on Google

Not every patient will convert the very first time they click on your ad. That’s why you need to make the most of every opportunity to connect and engage with your website visitors. In this week’s episode, we’ll teach you how to use remarketing and display ads to re-engage with prospective patients until they convert.

A Google Update is Coming to Better Understand Speech. Here Are 3 Ways it Affects Your Practice
Medical Search Engine Optimization

A Google Update is Coming to Better Understand Speech. Here Are 3 Ways it Affects Your Practice

A Google update is coming that will affect up to 10% of searches in the United States. Here are 3 ways it affects your practice.

Episode 15: Optimize Google Ads Campaigns to Outrank Your Competitors
Podcast

Episode 15: Optimize Google Ads Campaigns to Outrank Your Competitors

If you want to stay ahead of the competition, you need to know how to optimize Google Ads campaigns to be more attractive to patients than your competitors.

Episode 14: Should I Bid on My Own Name in Google Ads?
Podcast

Episode 14: Should I Bid on My Own Name in Google Ads?

As we’ve seen, PPC advertising on platforms like Google Ads can be an incredibly effective way to grow your business. But for practices getting started, there’s one question that looms larger than all the rest: how much should my practice spend on Google Ads?

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Episode 14: Should I Bid on My Own Name in Google Ads?

Crawford Ifland is the CEO of Messenger Healthcare Marketing. Messenger is a digital marketing agency specializing in custom healthcare website design, healthcare SEO, promotional videos, and more. Messenger gives the nation’s leading physicians and healthcare organizations the tools they need to grow their organizations.