If you’re blogging as an ophthalmologist (hint: you should be), here’s a question for you: how much time do you spend developing your title?
If you’re like most, the answer is probably, “not much.” Most likely, you spend a minute or two tweaking your headline just before pressing “publish,” without experimenting or consulting with anyone else.
But one important way to get more people to read your blog posts is by writing effective titles and headlines. With the help of this infographic, we’ll show you just how important a good title is to your ophthalmic content marketing. See below to learn which words drive people to click on your content, engage with it, and convert into leads and customers.
Image courtesy of HubSpot
To learn more about content marketing for ophthalmology, contact us for a free practice website report.